Description
Austin Enterprises Aluminum Chess Pieces, No Box
This is a pristine example of the vintage Austin Enterprises Aluminum Chess Pieces. In 1962, the Aluminum Company of America (ALCOA) launched a marketing program to advance the selling of their aluminum products. The game of chess was chosen as the vehicle for this campaign as it is associated with intelligence and problem solving. As a result of a design and marketing collaboration, there emerged a strikingly beautiful, very modernistic, abstract chess set designed by Austin E. Cox A.S.I.D. of “Austin Enterprises” and the advertising agency of Ketchum, McLeod & Grove. ALCOA had these mesmerizing sets produced to give to their top customers. This was a fittingly strategic move, since the companies ALCOA currently serviced, or wished to do business with, could proudly display the set with, its ALCOA DNA, in their offices. An example of the Austin Enterprises Aluminum Chess set was featured in the movie John Wick 3: Parabellum in scene 1:24:21
These 32 pieces of minimalist design were cut from extruded aluminum bars; the white army appearing in a natural aluminum finish, with the black army differentiated by black anodized sides with natural aluminum faces. The pieces range in size from 4 7/8″ for the King down to 3″ for the pawns. The pieces are strikingly abstract in form. The Queen is represented by a two-pronged crown, the bishop by a simple cross, the Knight is a shield, Pawns are stylized spears and the King is, fittingly, the symbol of ALCOA. All pieces bear a stamp on their undersides: 1962 Austin Enterprises. The Aluminum-framed blue and gray cloth-covered chessboard shown is not included.
These Austin Enterprises Aluminum Chess pieces lack the original conforming walnut case with a blue tinted Plexiglas sliding door. The pieces are in Excellent condition. A compatible chessboard with black and white squares can be ordered here at a 20% discount, which will be credited back to your account when purchased with the Austin Enterprises Aluminum Chess pieces,
